Pay Per Click Advertising
Choose our Pay Per Click Advertising Services to gain competitive advantage and dramatically Increase ROI through 10X performance gains.
What exactly is Pay Per Click Advertising?
Pay-per-click is a typical advertising technique in the world of Online Marketing. You can publish ads on the top pages of search engines (Google), social media platforms, and third-party websites, paying a charge every time the ad is clicked.
Your brand has the potential to reach millions of individuals all over the world in just a couple of minutes. This is one of the most tremendous ways to target a specific set of audiences.
PPC advertising can provide a fantastic return on investment (ROI) if done right, but it is also capable of losing money if you don’t handle it appropriately.
Hence the question is- what should you do, to do it right?
How do we help you to increase your sales funnel with Pay-per-click advertising?
The role of an ad is to be convincing enough to sell the click. This is where we come into the picture.
The internet today is literally crammed with ads. It has become hard for people to identify what’s exemplary among the flock. It’s easy to get lost in the herd.
Hence, to make yourself visible, you must cut through the noise, and we make it happen exactly the way it should be.
With thorough research, we dig deeper into raw facts of your niche, to an extent of studying the mind of your target persona. When we are sure of what your customers are looking for, then we go-ahead to present exactly that.
The audience is more prone to click what they are looking for, rather than what you have to offer.
There is a difference, and we know what it takes for people to click through, to make your PPC campaigns a success.
Hence, leave the hard work to us. While you sit and relax. We guarantee the results that you expect.
Let’s discuss a bit in detail on how we make it happen:
PPC Strategy development-
The core success of a campaign deeply depends on how strong the strategy has been curated.
We start with asking you to fill a questionnaire, wherein you give us the details of your target customers, your competition, and what are your desired results.
Then we move ahead to audit your already existing PPC account to analyze what is the account lagging in, and what could be the places of improvement. It illuminates low-hanging fruit prospects while also highlighting possible red flags.
We focus on the areas that have the biggest potential to show results.
With our standard way of working on the basics, we combine it with your desired results and your niche, to get the best out of your pay-per-click campaigns.
PPC Research
The next in line that comes is research. A deep-rooted one, based on facts rather than on estimation. We try to lay a hand on the pains of your target clients and find out remedies to soothe the same.
Along with those facts, the right keywords have also a huge role to play in framing the content of the ad.
Keywords Research– Basis on the audit we had done in the initial stage of the collaboration, we find the neglected keywords that can be a game-changer for selling the ad-click. We make a list of those keywords and then we send it to you for approval. Only after you are convinced with the background built-up, is when we start working on the front-end.
Campaign Setup
Writing the ad- Based on the core strategy and research, we finally write that irresistible offer for your clients, that will take a huge effort for them to not click on it.
The tight character limits of the platforms, make it challenging to get through – but yet again we at Digital 10X quality for jotting down direct, informative and persuasive copies that will get your clients to sign up with their credit cards
Designing the ad– If you want to run a display ad, then the designing of the ad plays a vital role in uplifting the copy of the content. And here again, we have you covered. Maintaining your brand’s value, we design the ad that not only intrigues your clients but also engages them.
PPC Optimization
We are still not good to go and hit the publish button until and unless the optimization of the complete campaign has been double-checked beforehand.
Extended ad grouping, split-testing ad creatives, and installing ad extensions are some of the major aspects of our PPC optimization services. We also create bespoke PPC optimization packages for you to address specific flaws and possibilities. Our PPC campaign optimization solution is built around these components:
- Landing Page Optimization– This page decides whether the ad was able to sell your product/service or not. So we take all possible measures to optimize your landing page.
- Keyword set-up- The right set of keywords attract the right kind of prospects to you. I guess by now you know the importance of including the right keywords.
- Account setup and optimization- Ad Group setup, Campaign setup, Match Type setup, Extensions setup, Bids setup, Ad Copywriting & Testing setup, Goal Tracking setup, Ad Design (for display and remarketing campaigns), Call Tracking setup, Negative Keywords Setup (using your customer’s terms to help eliminate underperforming ad groups), and Audience/in Market targeting are all included in this step.
Optimization is a complete project to handle. We go out of the way to make it a success for you.
Turnkey PPC Campaigns
We handle anything and everything for your Pay-Per click Advertising. From your account set-up, in-depth research, optimization to testing the ad (what works and what does not) for you. The entire process is what we take care of. Hence, just come to us and tell us that “you want to run an ad”. In just a matter of time, we assure you that a great number of high-converting clients will be knocking on your door.
Pay- per click advertising has its advantages and so does natural SEO. Organic work should take up a large portion of your attention because those clicks are free.
Having said that, we cannot avoid the high-value instant returns that PPC advertising offers.
Hence for that perfect marketing mix of ad campaigns and organic SEO, our digital marketing agency strives to get that balance which leads to maximum return on investment.
We help potential clients fall in love with your products/services. You will be amazed to witness the quick rise in the sales graph of your company.
Create your roadmap to success with us.
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