Google Play Store Optimization
Get a higher app store ranking and more app downloads with Digital 10X. We make it easy for your apps to reach their full potential.
What is Play Store Optimization?
The practice of increasing the visibility of a mobile app in an app store (play store) is known as play store optimization. It is a technique of ranking higher in the play store’s search results and top charts rankings.
Playstore optimization is for mobile apps, just like search engine optimization (SEO) is for websites.
Playstore optimization increases the rate at which people decide to download a target app by optimizing its keyword metadata. Through this optimization, the app gains higher rankings for relevant keywords on the search engine results page.
How do we help you in Play Store Optimization?
The content strategy of yesteryears is no longer relevant. Modern SEO necessitates the use of algorithms.
Keyword insertion that is haphazard will not work in today’s era. On the contrary, it will harm your brand’s reputation.
App store optimization is a low-cost method of gaining exposure to high-quality users, and increased revenue.
This is why you should contact digital 10X SEO services:
- To increase the visibility of your mobile app in the app store (Play Store).
- Improve download conversion rates from store features, top chart impressions, and keyword searches by optimizing app store assets (e.g. icon, screenshots, promo videos, descriptions, and so on).
- Because 65 percent of all downloads come from App Store (Play store) searches, being found more easily by users on the app stores.
- Relevant backlinking helps you rank higher in Google’s semantic search.
Ranking at the top of Google Play in a short period of time is not as easy as pie, especially when the store has millions of applications.
As a leading SEO service provider, we carefully plan the approach and strategy for meeting the needs of the business app.
We conduct an in-depth keyword analysis to better understand how users search for the specific stream. Finally, our strategies aid in increasing visibility, conversion rates, and driving users.
- You can increase downloads by using our first-rate services.
- User acquisition cost is lower.
- increased visibility
- It is simple to be discovered.
- Increase your ROI.
- increased user base
How do we operate?
We combine the pre-and post-release app store optimization processes.
Pre-launch optimization of the play store:
LOGO/ICON:
With over 2 million apps available in the Google Play store, users have little time to decide which ones to download. As a result, when users browse, the icon is the first thing they notice.
Our expert team assists in the creation of a good catchy logo, which is the key to success. The end result of this service is that the app’s functionality is represented by the logo itself.
App screenshots:
Did you know that screenshots are a marketing tool for apps? Yes, it is the one that leaves a lasting impression on your visitors. Localized ones allow you to reach a new and large customer base. Nearly half of all users arrive via keyword search, while less than ten percent arrive via app description. As a result, images have the greatest influence on customers. The greater the number of screenshots, the lower the acquisition cost.
Given the significance of the screenshots, we provide the following:
- 8 images as screenshots
- The first screenshot is a summary.
- The top five features are depicted in five screenshots.
- It will be spotless and completely readable.
- Screenshot of social proof/testimonial highlighting the app’s unique feature
- Screenshots in major languages that have been localized
- Screenshots for tablets
App categorization:
Categorizing the app is critical. We make certain to select the most appropriate one. Our SEO experts, who are aware of industry trends, select the ones that are appropriate for your business and implement a strategy that will help it rank higher.
Keyword optimization:
The key to success is the keyword. At digital 10X, we make certain that the targeted keywords are conducted and finalized using well-versed tools. The final ranking would be based on the most popular keywords, which would aid in ranking higher.
Title and description:
The most important feature that determines the app ranking is the title and description. It must be both catchy and accurate in terms of keyword placement and character count. We simplify this critical process and ensure that you rank higher for the targeted keyword. As a result, your visibility grows.
Social profiles:
It is always the prelaunch buzz that creates the magic that makes it unique. We assist in the creation of all social media profiles and, through our network of influencers, we help increase the number of followers on your page.
We purposefully create engaging discussions and regular postings, as well as launch updates. Without even having the product in hand, this will generate a fan base.
Post-launch play store optimization:
Ratings/reviews:
After your websites go live, our team closely monitors the apps. We compile the feedback and reviews. We also help with obtaining high-quality Google reviews. Quality review means that Google considers it to be the one to rank and count in, while the rest are dusted in as spam. Not only that, but we also assist in promoting positive reviews on social media channels and elsewhere as possible.
Playstore analytics:
The number of installs and uninstalls is also an important factor. We make a point of analyzing downloads and retention rates. Based on these findings, we promote the app through the appropriate social media channels.
Our team also closely monitors the app’s monthly performance, such as the number of downloads, which is a key ranking factor. We also provide suggestions based on app usage, allowing you to improve the functionality.
Expand your market using a low-cost marketing technique:
App store optimization is a constantly evolving field. With our practical experience, we can help make it happen and increase revenue. ASO will never be in vain, and you will be able to generate leads as your brand’s exposure grows.
Once you reach this stage, there will be no more worries about how to increase downloads, no more sleepless nights about how to retain your existing users, and no more guilt about beating your competitor.
Click here for further consultation!!
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